Contact Sales (402) 933-9598
Written by: Colby Ring
We all know the touted bonuses of email receipts – they’re environmentally friendly, more convenient for the customer, and they eliminate the clutter and hassle of paper. Savvy businesses recognize that offering email receipts is a great way to build their mailing lists – but what many merchants have failed to realize is that email receipts offer an excellent opportunity to continue engaging the customer.
In fact, a carefully crafted email receipt can be used to drive future business.
Think about it – you already have the customer’s permission to contact them. The sight of a receipt in their inbox is a welcome notification – you’re providing the customer with something they want and need. It’s the perfect chance to present a subtle call to action. When carefully crafted, an email receipt offers the same opportunity for customer engagement as traditional email marketing – without any of the associated costs.
For online services and businesses, email receipts are a necessity. They are a way for your customers to know a payment was processed when they walk-in or call-in their payments. When the following tactics are applied, they can also double as tool which drives your business’s growth.
In conclusion, email receipts offer one more doorway to customer interaction – and every customer interaction is an opportunity to drive your business’s growth. Don’t let the opportunity to engage consumer attention (and secure future sales) slip through your fingers!
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Read MoreFinancial Transmission Network, Inc.
13220 Birch Drive, Suite 120
Omaha, NE 68164
Sales: +1 (402) 933-9598