It’s no secret that 2013 has brought a wealth of challenge to the insurance industry. Agencies have faced turmoil through catastrophic events, unsteady economic growth and uncertainty, and mounting regulations that impact everyday business. However, the year has also provided more opportunity than seen in several years with improvement in the housing market and auto industries, as well as private sector rehiring. For today’s insurance agencies, staying competitive means harnessing these opportunities and creating unique differentiators and customer enhancing experiences to grow revenue and outsmart competition.
The new face of servicing customers in the insurance industry relies on speed and convenience. Customers have become accustomed to buying everything online and expect any product – even insurance – to enable quick and efficient online purchasing and payment. Smart insurance agencies can leverage this as an opportunity to gain efficiency, enhance customer experience and grow their revenue base.Read More